What is a Brazilian Blowout?

A Brazilian Blowout is the hottest new trend amongst hair stylists leaving the hair smooth, soft and in amazing condition. Brazilian Blowout is a professional smoothing treatment which can be customised to suit you and your hair type. This makes it the only smoothing treatment of its kind that can be used on all hair types. A Brazilian Blowout can be used to keep curl or frizz in the hair, or can be used to manage this leaving a smooth and straight finish on the hair.

It works by using a keratin formula which creates a protective layer around each strand, sealing the hair in a thin layer which protects the hair from external elements. Named after the country in which it originates, the Brazilian Blowout uses ingredients which are found in Brazil such as camucamu, annatto seed and acai berries. This treatment will leave your hair silky soft, shiny like a mirror and protected from heat damage that styling products can cause.

There are other treatments like this on the market which you may have heard of but the Brazilian Blowout has taken the hair styling world by storm because of its versatility, durability and easiness. Because the formula isn’t as harsh as other keratin treatments, the Brazilian Blowout can be used on all hair types. It also doesn’t need as much maintenance as other treatments – once your stylist has rinsed you hair through you’re good to go! This is a massive difference from the other treatments of this kind, where you can’t wash your hair for 2-3 days, you can’t tie it back and you can’t style it because it will damage the hair.

A Brazilian Blowout can be completely tailored to your individual look. If you like your hair curly but just want to manage the frizz, this can be achieved. If you want your hair to be completely straight, this is also possible. Make sure you tell your hairstylist exactly what you want before starting the treatment and they will give you the look you desire. In a Brazilian Blowout there is a small amount of formaldehyde, but no more than what is in the average nail polish. People are worried about the damage this can do to the hair but experts say it does quite the opposite. A Brazilian Blowout can actually improve moisture levels and shine in the hair – improving overall hair quality.

The process takes about an hour and a half, but this will vary depending on the length and thickness of your hair. The results can last up to four months, provided you take good care of your hair and stay away from chlorine-based shampoos. It is completely safe to use on coloured hair so there isn’t an excuse to not have it done! Make sure to find a stylist who is trained specifically in a Brazilian Blowout as there are many other knock-offs which aren’t as good and could potentially damage your hair permanently.